After returning from a weekend retreat on self compassion, I realized that this applies to our hair as well. There's a saying "how you do anything, is how you do everything."
When I created Be HairWorks the names truly hold meaning for me and are a reflection of what I'd like to contribute and see more of in the world. Be true means returning your hair back to its' original authentic state without all the build up, similar to our intenal process of returning to our own authenticity. Be Kind is definatly something I stive to be and would like to see expand in our ever changing ever complex world. Be Generous with ourselves, our time, and our hearts. The formula itself is generous in its' moisture content providing a nuturing "time out" in the shower, take a moment for yourself, breath in the clean, refreshing scent while sending out a heartfelt intention to the world.
May you, Be True, Be Kind, and Be Generous.